95學年度第1學期課程綱要
數位媒體編輯學
Studies in Digital Media
吳統雄 Sean TX Wu

一、教學目標 Course Objectives
The goal of this course is to introduce students to the effective use of emerging technology in digital media and information communications including: versatile electronic publishing, webpage and website design, intranet administration, digital and web-based media management, e-commerce marketing, and web community development, etc.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

The assignment will be published on the experimental web-based magazine ‘College Youth Web Magazine’ also known as ‘ GreenCot.

There are three applications categorized by the output of digital media:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

However, there are new growing extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC, and mobile media.

The first semester of this course will focus on the first and second applications, the basics of media design, pictures, graphics and static 2-D media.

This course focuses triple posts: design, technology and management.

DESIGN. The teacher will introduce ‘TX’s theory on Media Aesthetics’ to explore what are the tips of successful media design. The answer will be ‘Style and Formation’. The class also will learn ‘TX’s theory on Process Engineering’ to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of ‘tool independency’. We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. However, under the concerns of the popularity, availability, future usability and price of the tools, we have to adopt Microsoft and Ulead families’ tools including platform and application. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipments such as scanner, digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students’ assignment.

MANAGEMENT. Management is works more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business.

This course will lead students entering this promising interdisciplinary territory or getting ready for further research. It is an interactive place for students form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、 授課方式 Meeting and Counseling
1. Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

2. Individual counseling: Tue.-Thur. afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

3. Telephone counseling: (02)2236-8225 Ext.3347, 0921807365

4. Email counseling: txwu@cc.shu.edu.tw

5. Online counseling: http://tx.shu.edu.tw

三、教學大綱與進度Course Outline
[Date]
[Agenda]
[Activities]

9/22
Introduction
Electing representative of class

*Projector, PC and internet

9/29
3 Applications in digital/web-based media

Briefing

10/6
Moon Festival Break
　
10/13
Team organization

Team-up

Local Workgroup

FTP

Resource and tools
Introducing your neighbor

Hand-on Practice

*Confirm the members, Online roll call

10/20
Remote Management Platform

Pre-test--(1)--(2)--(3)
Assignment of 'Proposal for planning'

10/27
TX’s tip: 2 secrets

Cases study

TX's tip: 5 steps and process engineering
　
11/3
Visual design

Digital camera,
scanner,

Cases Study
@List of teams, proposals and members

Hand-on Practice

11/10
Mid Exam: Final management charts, Planning of main image design and outdoor scene
Team/ Personal Presentation

11/17
Production of outdoor scene
Field Work

11/24
-Structure

-Meaning
Hand-on Practice

12/1
Picture tools

-Blocks: graphic, table, auto diagram
Hand-on Practice

12/8
-Blocks: text box

-Automations-basics

-Templates
Hand-on Practice

12/15
-Automations-advances

Automated document
Hand-on Practice

12/22
Advanced picture tools

Picture modification 1
Hand-on Practice

12/29
Picture modification 2

Control document design
@Team templates finalizing

Hand-on Practice

1/5
Speakers Guide

Printing Management

Project polishing and publishing
@Budgeting

Hand-on Practice

1/12
Project delivery
@Printed hard copy

Final exhibition and presentation

1/19
Project delivery
Final exhibition and presentation


*@Prepared or in charge by the representative of class every time unless further notice.

四、成績評定Requirements and Grading
1.Project Process Review and Class Participation平時成績(20%)：課堂參與。

2.Project Accomplishment學期成果(80%)：網站成果、視覺設計、實作分工與進度管理、期中檢討、期末報告

3.Extra Contribution特別加分(10%)：參與和教學活動有關的服務、群體作業工作(for team management)或其他對教學的回饋，表現優良。

4. 學習成果提示事項

5.網路繳交報告注意事項：

Individual: http://tx.shu.edu.tw/txcomm/&ewmedia/

Presentation URL: http://tx.shu.edu.tw/txcomm/%26ewmedia/2004/DocLib/Forms/AllItems.htm

五、參考書目Required Readings and Learning Materials
1. 線上教材 Required
Wu, Tung-Xiung, On Line Research Papers and Teaching Handouts; http://tx.shu.edu.tw/ColorStone/resource.htm#docs

Wu, Tung-Xiung, On Line Learning Materials; http://tx.shu.edu.tw/ColorStone/resource.htm#tools

Wu, Tung-Xiung, On Line Application Tools; http://tx.shu.edu.tw/Tools

Wu, Tung-Xiung, On Line Media files; http://tx.shu.edu.tw/Mediafiles

Wu, Tung-Xiung, On Line Design Demos; http://tx.shu.edu.tw/ColorStone/DesignDemo

2、 參考書Secondary
林佳生、林麗琴（編著）;〈隨手翻系列：中文版FrontPage〉; 臺北:松崗;2006

陳玄玲，許皓翔（編著）;〈精通NT Server〉;臺北：松崗; 2006

吳權威;〈文書排版訓練教材：Word 中文版〉;臺北：松崗; 2006

新形象出版公司編輯部; ﹤中國文字造形設計：實用篇、應用篇﹦；臺北縣，永和市：新形象; 1990

榮欽科技;〈Publisher〉;臺北：松崗;2006

鄧文淵，陳惠貞（編著）;〈快快樂樂學FrontPage 使用技巧〉;臺北:學貫;2006

緯輝電子出版（譯）;〈桌面出版與彩色製作〉;臺北縣：緯輝電子出版; 1996

Microsoft; Office family光碟; 2006

Nelson, Roy Paul; Publication Design; Dubuque, IA: Wm. C. Brown; 1991

Vaughan, Tay; Multimedia: Making It Work ; Berkeley: McGraw-Hill; 2006

六、成果製作與報告方法
以群體或個人作業方式，設計編輯一份桌上排版作品。群體作業為4人以上。

每人負責寫作編輯4頁以上。如為群體作品，則責任頁數為4頁×人數。

鼓勵以群體作業方式製作，甚至實現跨校製作，推選若干位幹部組織作業。

課堂上口頭報告分作２次，期中是視覺設計與管理企畫；期末是桌上排版與管理成果。

1、網路上傳部分

（1）企畫案：三線上管理報表

（2）視覺設計案-劇本

（3）桌上排版成果檔案

（4）範本檔（含主控範本，與子範本）

範本設計重要事項：
範本結構應具長效性、或群體性。

樣式豐富、設計合理，無同名樣式實質不同、或不同名樣式實質相同之情形。

結構、與樣式達到基本「統一」之要求。

避免發生.DOT 不是真正範本檔而是.DOC的情形。

（5）討論區-學習與實作心得：此為加分項。

2、書面繳交部分

（1）桌上排版實作

（2）評分表

請將本評分表列印繳交，並依評分項目順序報告。

評分參考事項
項目
成果
配分

管理
三管理表完整；另自增輔助管理工具或資料；按進度完成、成果有整合性；團隊精神佳。

內容企畫、訪問、資料相得益彰；標題有功力。
群體：10

個人：5

設計
封面主圖-主畫面與內容之呼應、動力感、空間、色彩、對比之處理。

標準字、年度處理。
10
　
全書視覺輔助-與報導內容之配合。
10
技術
結構：範本 設計-含主控範本，與子範本 ；必須含天地、多欄、目錄。
10
　
樣式-5個以上、應用範例、圖形標題個人化處理。 10
　
圖文框-分欄、盤文、出血、表、表圖、插欄等高級應用。 圖文整合、圖片重疊、文字變形處理 10
　
自動化-自動編號 、自動跳題、自動變數、自動目錄、編頁、自動群體文件。
10
　
多媒體製作。

平面影象-相片或圖形製作。
10


（3）三管理報表

如視訊製作係參加跨組製作，務必在分工表中注明。

如有討論區之學習與實作心得，請一併附上。

（4）幹部推薦表

另紙提出。根據出席、參與群體作業的程度，由幹部在10分內推薦。應避免不分高下，齊頭式推薦。